Marlborough has an international reputation for its sauvignon blanc, providing many opportunities to visit wineries and sample their range. In addition to sauvignon blanc a number of other varieties are also produced including Reisling, Gerwurtraminer, Chardonnay amongst the whites, and Pinot Noir, Merlot among others in reds. Some wineries only offer sampling of their wines, however many offer full dining experiences. Many also feature displays of visual arts, while others from time to time host events with performing artists.
A variety of operators provide guided winery tours, and it is possible to hire bicycles to do the Marlborough Wine Trail.
Free maps are available from a variety of locations including many of the wineries themselves displaying the location of wineries in the Marlborough region.