About Marlborough


awatere_grapes_t.jpgMarlborough is a region of great geographical diversity, and rich history. Covering an area that ranges from the internationally renowned beauty of the Marlborough Sounds, to the rugged Pacific coastline in the east, and able to boast New Zealand's largest farm, Marlborough is full of variety.

Marlborough is geologically active, with a number of major faultlines, and parts of the landscape bear the scars of glaciation. The Marlborough Sounds are a series of drowned valleys resulting from the north east of the South Island gradually moving north over time, and the valleys gradually sinking.

Climate varies widely from temperate rainforest in parts of the Marlborough Sounds through to highly arid areas such as the Awatere, back to more a more humid climate further south. Blenheim, the largest population centre frequently holds the national record for the highest annual sunshine hours.

In terms of human presence, Marlborough boasts some of the oldest archeological sites in New Zealand in the moa hunter sites on the boulder bank. Many other historic Māori pa sites occur in different parts of the region, and there is a small but active local representation of various Māori tribes (iwi).

port-underwood_t.jpgEuropean settlement began with sealers and whalers, and later with squatters who took up large pastoral runs. Relations between local Māori and Europeans were at times strained, with the "Wairau Incident" being the climax of various dubious land deals. On a more positive note, it was in Marlborough that South Island iwi signed the historic Treaty of Waitangi (Tiriti O Waitangi) promising a formalised and cooperative partnership between the British Crown and the indigenous people of Aotearoa. (Although in practice the treaty has not always been honoured, the very existence of such a document sets NZ apart from many other colonial nations, in that there is a written agreement explicitly stating the colonial power's obligation to the indigenous people.)

Human exploitation of the regional resources began with Maori who hunted moa, and harvested flax, and eels from the area that is now Blenheim. Further south, kumara gardens were planted along the coast. European activities began with sealing and whaling, but later logging, gold mining, and pastoral farming became important local industries as the region developed. In the early 20th Century, Marlborough had the largest area of land in NZ devoted to lucerne production. Pastoral farming has remained a mainstay of the economy up until recently when viticulture has begun to dominate land use, and marine farming has also become an inportant part of the economy.

blenheim_panorama_t.jpgToday Marlborough is one of the southern hemisphere's most important wine growing regions, however traditional pastoral farming still continues in parts of the region, albeit on a much reduced scale. With the wine industry, an increasing focus on tourism has also developed, and the natural beauty of the Marlborough Sounds provides an ideal environment for eco-tourism, along with other parts of the region.

The regional population remains low, and concentrated in a few towns. At the 2013 census the usually resident population was 43,416, in  2006, 42,549 and 39,555 in 2001. By far the largest proportion of the population live in Blenheim, with a population of 24,083 (2013).  Other towns towns are Picton, Havelock, Seddon, Ward, Rai Valley, Renwick, Wairau Valley and Kaikoura (not officially part of the Marlborough District under current boundaries, but historically part of the province.) The permanent population is expanded considerably by seasonal workers employed in the region's vineyards.

Unemployment is considerably lower than the national average 2.8% vs 4.5%) , however incomes also tend to be lower, ($27,900 vs $28,500 median income).*
Work tends to be focused around primary production with viticulture and forestry providing a great deal of employment.

* Source: Department of Statistics 2013 Census data.